The Executive Summary
An executive summary of your business plan for advertising agency is a brief overview of your business plan.
This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.
What should an executive summary include?
- Overview of the Business
- Mission Statement
- Key Objectives
- Summary of Products/Services
- Financial Highlights and Funding Requirements (if applicable)
Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments.
Tips for the Executive Summary
Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for advertising agency inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.
If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone, which has several in-depth guides on each section of the business plan.